To transform Judson Beaumont into a  furniture brand we started by designing his  logo and defining his work as "art furniture".

Then we created an online catalog to let everyone see how wonderful his work is. In this website we presented 56 different different pieces in 3 different languages (English, Spanish and French) with a friendly UX.

To get him in the known, we created multiple bogs talking about him and his furniture, and we shared the content with other bloggers so they can start talking about it too ... and "boom". It happened, Judson's work was so good that immediately everyone started blogging about him. Many magazines around the world published his work and he got invited to many expositions around the planet .